Marketing Manager

Position: Marketing Manager

Location: Shanghai

Basic requirements:

• University degree in related field: Marketing, communications with technical background or understanding
• Previous experience in a similar role for at least 5 years
• Extensive knowledge in the field of Machine Vision (surface inspection and industrial automation)

Proven track record

Professional requirements:

• Demonstrated leadership and team management skills
• Proficient in MS Office (Word, Excel, Outlook, Power Point)
• Mandarin as native language, fluent English required, German language skills are favourable
• Excellent negotiation , organizational and communication skills (both written and oral)
• Flexibility and adaptability with the ability to multi-task and prioritise and high motivation
• Able to adapt quickly to changing priorities and manage multiple tasks simultaneously and independently
• Attention to detail and accuracy
• Experience in protecting patents especially  in the Asian Markets
• Hands-on mentality

Tasks:

• Self dependent managing of marketing projects in relation to global marketing plans
• Promote and enhance brand and image to support the long-term growth of the company
• Develop and manage strategic partner relationship on co-marketing promotional campaigns
• Implementation and maintenance of press contacts (PR)
• Creation of press articles by taking in consideration the local cultural specialities
• Budget control and planning
• Develop, manage, execute and analyze marketing plans
• Control and manage national and local events like trade fairs as well as in-house events
• Initiate, arrange and implement sponsorship opportunities
• Build and communicate marketing calendars, checklists and timelines
• Research of Asian market including development and implementation of a marketing plan and strategy
• Translation of promotional material into Chinese
• Creation and controlling of internal and external advertising material
• Positioning of standard products and placement of products in need of technical explanation as well as new products in the Asian market
• Design, implementation and organisation of direct-mailings and campaigns
• Assist Marketing Head Quarter in maintaining features of the Chinese web site
• Weekly reporting to Marketing HQ and attending regular meetings with Marketing and Sales team